Creative workflow is unique in that it touches people in just about every business unit within an organization. With all these touch points, efficiency leaks, stress and distractions become day-to-day issues.
When thinking about ways to remove these frictions through optimization, consider the impact to all people involved -- from creatives, managers, and execs, to clients and even legal/compliance. Think about how to create an environment where creativity and productivity can flourish for each.
The last thing Design and Production teams want is to be bogged down with administrative details. And, with good reason -- that's not where their time is best spent. They were hired to be creative.
By reducing admin detail, creatives will have more time and energy -- to focus on coming up with the next big idea. Less stress and fewer frustrations will also contribute to a more productive workplace.
Traffic, account and sales teams who are wasting time chasing approvals and shuffling papers are losing out on big opportunities. Opportunities to speed time-to-market, focus on the client, and increase sales.
Simplifying processes for legal and compliance means they will respond faster, so things get done and content gets out to market quicker than before.
Having transparency into processes is what allows Department Heads and Mangers to take the actions needed to ensure success.
Technologies and tools not only streamline processes, but help capture the data needed to know what’s going on during creative workflow, so that Managers and Directors can plug the efficiency leaks and make better decisions to increase profitability.
Executives mired in administrative detail and communication processes that are full of friction get distracted from where they are needed most, growing business. That's time well spent.
Presentation is key to your Customers and Clients, whether they are internal or external.
By optimizing processes and using technology as a tool, creative work will get presented in its best light, void of the process frictions that generally bog things down. Now, doing business is easier and everyone is happier.